I've been browsing pinterest as a
morning ritual these past few days. I like it that the first things I
look at on the internet are not my emails or the storm of social
messages on facebook, but pictures of beautiful things.
The selection of pictures you see on
this website is of course influenced by what other members pin on
their boards. Thus you can see their changing interests as the
seasons turn. I've seen a million pumpkin pictures, many many fall
photos and more and more christmas themed pictures each day.
Some of them make me smile and give me
that housy feeling I always get when winter approaches. It makes me
want to decorate, cook nice things and invite all my friends for an
evening around a fire.
But there's another side to seasons
that makes my skin crawl. It's how our society has turned all these
natural feelings into an opportunity to go and buy stuff.
Everything in our live is converted
into a reason to consume. Christmas, of course is worst of all,
because it is so centered around presents. People are made to think
that they should find the perfect gift for all their friends and
relatives, even if they are people they don't know that well at all,
or don't like much.
As a compensation for not knowing what
to get for somebody, most people just spend more money, or they go
and buy completely useless and ridicculous things that they think are
'clever' or 'funny'.
In weak moments I sometimes smack my
forehead with my hand and sigh: „Why are people so stupid?“
But that's not the thruth. People
aren't stupid. You are not, and I am not, and you over there aren't,
eather. So how come we still get sucked into the need to buy?
The weird thing is that it is so hard
to lay a finger on it. It's partly the shops, the corporations, the
TV, the ads... but only partly. Mostly, it's society. And who is
society, if not you and me, and you over there?
We are doing this to ourselves, without
even realising it. And even if we realise what is happening, we can't
just stop. The wheels are too big to stop in an instant.
Don't get me wrong, I'm not at all
against presents. I'm against blind and sensless shopping crazes.
I'm again trying to untangle my way
through the holiday hype this year and find a gift-giving practise that
satisfies my soul, social consciousness, and my ethic standards.
Do you have any hints and tips? What do
you do to not go crazy with the presents?
I'll be back with a practical strategy
for present-making before long!
Thanks for reading!
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